Brightstar Resources (BTR:AU) has announced Drilling recommences at Yunndaga
Download the PDF here.
Brightstar Resources (BTR:AU) has announced Drilling recommences at Yunndaga
Download the PDF here.
Mark O’Byrne, managing director at Tara Coins, shares his outlook for gold and silver.
He sees much higher prices long term and expects gold to rise to at least US$10,000 per ounce; for silver, O’Byrne believes US$100 to US$150 per ounce is a ‘conservative’ target.
Securities Disclosure: I, Charlotte McLeod, hold no direct investment interest in any company mentioned in this article.
New Expansion Hole Intersects 279 Metres Averaging 0.49 % Cu
Nine Drill Rigs Now Active on Site
Osisko Metals Incorporated (the ‘ Company or ‘ Osisko Metals ‘) ( TSX-V: OM ; OTCQX: OMZNF ; FRANKFURT: 0B51 ) is pleased to announce new drill results from the Gaspé Copper Project, located in the Gaspé Peninsula of Eastern Québec.
Osisko Metals Chief Executive Officer Robert Wares commented: ‘Today’s new results continue to confirm the large-scale potential of mineralization at Gaspé Copper. Expansion hole 30-1090 in particular has intersected a significant mineralized width, underscoring the excellent prospects for increasing the size of the known deposit towards the south. The program is advancing well, with a ninth drill rig added recently to accelerate the definition and expansion program.’
Significant new analytical results are presented below and include 25 mineralized intercepts from eight drill holes (Table 1). The infill intercepts are all located inside the defined 2024 Mineral Resource Estimate model (‘MRE’, see November 14, 2024 news release ), and are focused on upgrading inferred mineral resources to measured or indicated categories, as applicable. The expansion intercepts are all located outside the 2024 MRE model and may lead to additional resources that will be classified appropriately within the next MRE update. Maps showing hole locations are available at www.osiskometals.com .
Highlights:
Table 1: Infill and Expansion Drilling
DDH No. | From (m) | To (m) | Width (m) | Cu % | Ag g/t | Mo % | CuEq* | Type |
30-1077 | 129.0 | 201.0 | 72.0 | 0.22 | 2.71 | 0.24 | Infill | |
And | 291.0 | 313.5 | 22.5 | 0.23 | 2.62 | 0.009 | 0.28 | Infill |
And | 384.0 | 399.0 | 15.0 | 0.52 | 3.73 | 0.55 | Infill | |
And | 428.5 | 450.7 | 22.2 | 0.30 | 2.33 | 0.006 | 0.34 | Infill |
And | 481.5 | 553.5 | 72.0 | 0.19 | 1.41 | 0.013 | 0.25 | Expansion |
And | 603.8 | 777.0 | 173.2 | 0.27 | 1.49 | 0.035 | 0.42 | Expansion |
30-1078 | 6.0 | 262.5 | 256.5 | 0.25 | 1.79 | 0.008 | 0.29 | Infill |
And | 307.5 | 688.5 | 381.0 | 0.22 | 1.69 | 0.022 | 0.32 | Expansion |
30-1079 | 22.5 | 342.0 | 319.5 | 0.28 | 2.14 | 0.008 | 0.32 | Infill |
And | 456.0 | 636.0 | 180.0 | 0.37 | 2.54 | 0.007 | 0.41 | Expansion |
(Including) | 480.7 | 481.8 | 1.1 | 8.66 | 35.2 | 8.84 | Expansion | |
30-1080 | 15.0 | 535.5 | 520.5 | 0.23 | 1.02 | 0.013 | 0.29 | Infill |
And | 774.0 | 969.0 | 195.0 | 0.26 | 1.28 | 0.030 | 0.39 | Expansion |
30-1081 | 42.0 | 71.0 | 29.0 | 0.16 | 1.79 | 0.18 | Infill | |
And | 94.0 | 395.8 | 301.8 | 0.41 | 3.36 | 0.006 | 0.45 | Infill |
(Including) | 322.3 | 330.0 | 7.7 | 1.99 | 14.58 | 2.08 | Infill | |
And | 445.5 | 490.0 | 44.5 | 0.23 | 1.32 | 0.28 | Expansion | |
30-1084 | 5.6 | 477.0 | 471.4 | 0.25 | 1.95 | 0.009 | 0.30 | Infill |
And | 522.6 | 578.0 | 55.4 | 0.33 | 2.64 | 0.041 | 0.51 | Expansion |
And | 616.8 | 706.5 | 89.7 | 0.29 | 1.93 | 0.012 | 0.35 | Expansion |
30-1086 | 14.1 | 166.5 | 152.4 | 0.18 | 0.73 | 0.19 | Infill | |
And | 219.0 | 250.5 | 31.5 | 0.22 | 1.13 | 0.23 | Infill | |
And | 433.1 | 466.5 | 33.4 | 0.25 | 1.12 | 0.26 | Infill | |
And | 888.5 | 949.5 | 61.0 | 0.23 | 0.98 | 0.009 | 0.27 | Expansion |
30-1090 | 15.0 | 294.0 | 279.0 | 0.49 | 3.35 | 0.51 | Expansion | |
(Including) | 66.0 | 72.0 | 6.0 | 3.34 | 14.42 | 0.019 | 3.49 | Expansion |
(Including) | 164.0 | 172.7 | 8.7 | 2.24 | 9.78 | 2.29 | Expansion | |
And | 331.5 | 357.0 | 25.5 | 0.24 | 1.96 | 0.26 | Expansion | |
And | 417.0 | 525.0 | 108.0 | 0.84 | 7.79 | 0.89 | Expansion | |
(Including) | 433.4 | 445.3 | 11.9 | 3.00 | 30.46 | 3.20 | Expansion |
Notes: Please see explanatory notes below on copper equivalent values and Quality Assurance / Quality Control.
Table 2: Drill hole locations
DDH No. | Azimuth (°) | Dip (°) | Length (m) | UTM E | UTM N | Elevation |
30-1077 | 0 | -90 | 879 | 316400 | 5425987.8 | 637.7 |
30-1078 | 0 | -90 | 837 | 316300 | 5425903 | 608.4 |
30-1079 | 0 | -90 | 780 | 316298 | 5425814 | 584.3 |
30-1080 | 0 | -90 | 976 | 315500 | 5426425 | 580.0 |
30-1081 | 0 | -90 | 490 | 316505 | 5425800 | 584.9 |
30-1084 | 0 | -90 | 816 | 316397 | 5425889 | 606.9 |
30-1086 | 0 | -90 | 978 | 315500 | 5426320 | 580.0 |
30-1090 | 0 | -90 | 675 | 316477 | 5425532 | 565.7 |
Drill hole 30-1090 intersected new mineralization located 105 metres south of the 2024 MRE model, returning 279.0 metres averaging 0.49% Cu and 3.35 g/t Ag (including 8.7 metres averaging 2.24% Cu and 9.8 g/t Ag) ; a second intercept in this same hole (below the base of the 2024 MRE model) returned 108 metres averaging 0.84% Cu and 7.79 g/t Ag , extending mineralization to a vertical depth of 525 metres.
Drill hole 30-1078 (located in the south-central deposit) intersected 256.5 metres averaging 0.25% Cu and 1.79 g/t Ag , followed by a second intercept of 381.0 metres averaging 0.22% Cu and 1.69 g/t Ag , extending mineralization 280 metres below the base of the 2024 MRE model to a vertical depth of 688 metres.
Drill hole 30-1079 (located in the south-central deposit) intersected 319.5 metres averaging 0.28% Cu and 2.14 g/t Ag , followed by a second intercept of 180.0 metres averaging 0.37% Cu and 2.54 g/t Ag , extending mineralization 307 metres below the base of the 2024 MRE model to a vertical depth of 636 metres.
Drill hole 30-1081 (located in the south-central deposit) intersected 301.8 metres averaging 0.41% Cu and 3.36 g/t Ag ( including 7.7 metres averaging 1.99% Cu and 14.6 g/t Ag at the level of the C Zone skarn ), followed by a second intercept of 44.5 metres averaging 0.23% Cu and 1.32 g/t Ag, extending mineralization 146 metres below the base of the 2024 MRE model to a vertical depth of 490 metres.
Drill hole 30-1084, also located in the south-central portion of the deposit, intersected 471.4 metres averaging 0.25% Cu and 1.95 g/t Ag, followed by a second intercept at depth of 55.4 metres averaging 0.33% Cu and 2.64 g/t Ag, and a third deeper intercept of 89.7 metres averaging 0.29% Cu and 1.93 g/t Ag, extending mineralization 306 metres below the base of the 2024 MRE model to a vertical depth of 706 metres.
Drill hole 30-1080 (located at the northwest end of the deposit) intersected 520.5 metres averaging 0.23% Cu and 1.02 g/t Ag , followed by a second intercept of 195.0 metres averaging 0.26% Cu and 1.28 g/t Ag , extending mineralization 418 metres below the base of the 2024 MRE model to a vertical depth of 969 metres.
Mineralization occurs as disseminations and veinlets of chalcopyrite and is mostly stratigraphically controlled in the area of Needle Mountain, Needle East, and Copper Brook. High molybdenum grades (up to 0.4% Mo) were locally obtained in both the C Zone and E Zone skarns. At least five vein/stockwork mineralizing events have been recognized at Copper Mountain, which overprint earlier skarn/porcellanite-hosted mineralization throughout the Gaspé Copper system.
The 2022 to 2024 Osisko Metals drill programs were focused on defining open-pit resources within the Copper Mountain stockwork mineralization ( see May 6, 2024 MRE press release ). Extending the resource model south of Copper Mountain into the poorly-drilled primary skarn/porcellanite portion of the system subsequently led to a significantly increased resource, mostly in the Inferred category ( see November 14, 2024 MRE press release ).
The current drill program is designed to convert of the November 2024 MRE to Measured and Indicated categories, as well as test the expansion of the system deeper into the stratigraphy and laterally to the south and southwest towards Needle East and Needle Mountain respectively.
All holes were drilled sub-vertically into the altered calcareous stratigraphy, which dips 20 to 25 degrees to the north. The L1 (C Zone) the L2 (E Zone) skarn/marble horizons were intersected in most holes, as well as intervening porcellanites (pale green to white potassic-altered hornfels) that host the bulk of the disseminated copper mineralization.
The November 2024 MRE was limited at depth to the base of the L1 skarn horizon (C Zone), and all mineralized intersections below this horizon represent potential depth extensions to the deposit, to be included in the next scheduled MRE update in Q1 2026.
Explanatory note regarding copper-equivalent grades
Copper Equivalent grades are expressed for purposes of simplicity and are calculated taking into account: 1) metal grades; 2) estimated long-term prices of metals: US$4.00/lb copper, $20.00/lb molybdenum and US$24/oz silver; 3) estimated recoveries of 92%, 70% and 70% for Cu, Mo and Ag respectively; and 4) net smelter return value of metals as percentage of the price, estimated at 86.5%, 90.7% and 75.0% for Cu, Mo and Ag respectively.
Qualified Person
The scientific and technical content of this news release has been reviewed, prepared, and approved by Mr. Bernard-Olivier Martel, P. Geo. (OGQ 492), an independent consultant, is at ‘qualified person’ as defined by National Instrument 43-101 – Standards of Disclosure for Mineral Projects (‘NI 43-101’).
Quality Assurance / Quality Control
Mineralized intervals reported herein are calculated using an average 0.12% copper lower cut-off over contiguous 20-metre intersections (shorter intervals as the case may be at the upper and lower limits of reported intervals). Intervals of 20 metres or less are reported unless indicating significantly higher grades . True widths are estimated at 90 – 92% of the reported core length intervals.
Osisko Metals adheres to a strict QA/QC program for core handling, sampling, sample transportation and analyses, including insertion of blanks and standards in the sample stream. Drill core is drilled in HQ or NQ diameter and securely transported to its core processing facility on site, where it is logged, cut and sampled. Samples selected for assay are sealed and shipped to ALS Canada Ltd.’s preparation facility in Sudbury. Sample preparation details (code PREP-31DH) are available on the ALS Canada website. Pulps are analyzed at the ALS Canada Ltd. facility in North Vancouver, BC. All samples are analyzed by four acid digestion followed by both ICP-AES and ICP-MS for copper, molybdenum and silver.
About Osisko Metals
Osisko Metals Incorporated is a Canadian exploration and development company creating value in the critical metals sector, with a focus on copper and zinc. The Company acquired a 100% interest in the past-producing Gaspé Copper mine from Glencore Canada Corporation in July 2023. The Gaspé Copper mine is located near Murdochville in Québec ‘ s Gaspé Peninsula. The Company is currently focused on resource expansion of the Gaspé Copper system, with current Indicated Mineral Resources of 824 Mt averaging 0.34% CuEq and Inferred Mineral Resources of 670 Mt averaging 0.38% CuEq (in compliance with NI 43-101). For more information, see Osisko Metals’ November 14, 2024 news release entitled ‘Osisko Metals Announces Significant Increase in Mineral Resource at Gaspé Copper’. Gaspé Copper hosts the largest undeveloped copper resource in eastern North America, strategically located near existing infrastructure in the mining-friendly province of Québec.
In addition to the Gaspé Copper project, the Company is working with Appian Capital Advisory LLP through the Pine Point Mining Limited joint venture to advance one of Canada ‘ s largest past-producing zinc mining camps, the Pine Point project, located in the Northwest Territories. The current mineral resource estimate for the Pine Point project consists of Indicated Mineral Resources of 49.5 Mt averaging 5.52% ZnEq and Inferred Mineral Resources of 8.3 Mt averaging 5.64% ZnEq (in compliance with NI 43-101). For more information, see Osisko Metals ‘ June 25, 2024 news release entitled ‘Osisko Metals releases Pine Point mineral resource estimate: 49.5 million tonnes of indicated resources at 5.52% ZnEq’. The Pine Point project is located on the south shore of Great Slave Lake, Northwest Territories, close to infrastructure, with paved road access, an electrical substation and 100 kilometers of viable haul roads.
For further information on this news release, visit www.osiskometals.com , or contact:
Don Njegovan, President
Email: info@osiskometals.com
Phone: (416) 500-4129
Cautionary Statement on Forward-Looking Information
This news release contains ‘forward-looking information’ within the meaning of applicable Canadian securities legislation based on expectations, estimates and projections as at the date of this news release. Any statement that involves predictions, expectations, interpretations, beliefs, plans, projections, objectives, assumptions, future events or performance (often, but not always, using phrases such as ‘expects’, or ‘does not expect’, ‘is expected’, ‘interpreted’, ‘management’s view’, ‘anticipates’ or ‘does not anticipate’, ‘plans’, ‘budget’, ‘scheduled’, ‘forecasts’, ‘estimates’, ‘potential’, ‘feasibility’, ‘believes’ or ‘intends’ or variations of such words and phrases or stating that certain actions, events or results ‘may’ or ‘could’, ‘would’, ‘might’ or ‘will’ be taken, occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information. This news release contains forward-looking information pertaining to, among other things: the tax treatment of the FT Units; the timing of incurring the Qualifying Expenditures and the renunciation of the Qualifying Expenditures; the ability to advance Gaspé Copper to a construction decision (if at all); the ability to increase the Company’s trading liquidity and enhance its capital markets presence; the potential re-rating of the Company; the ability for the Company to unlock the full potential of its assets and achieve success; the ability for the Company to create value for its shareholders; the advancement of the Pine Point project; the anticipated resource expansion of the Gaspé Copper system and Gaspé Copper hosting the largest undeveloped copper resource in eastern North America.
Forward-looking information is not a guarantee of future performance and is based upon a number of estimates and assumptions of management, in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, including, without limitation, assumptions about: the ability of exploration results, including drilling, to accurately predict mineralization; errors in geological modelling; insufficient data; equity and debt capital markets; future spot prices of copper and zinc; the timing and results of exploration and drilling programs; the accuracy of mineral resource estimates; production costs; political and regulatory stability; the receipt of governmental and third party approvals; licenses and permits being received on favourable terms; sustained labour stability; stability in financial and capital markets; availability of mining equipment and positive relations with local communities and groups. Forward-looking information involves risks, uncertainties and other factors that could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information. Factors that could cause actual results to differ materially from such forward-looking information are set out in the Company’s public disclosure record on SEDAR+ (www.sedarplus.ca) under Osisko Metals’ issuer profile. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information, which only applies as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. The Company disclaims any intention or obligation to update or revise any forward- looking information, whether as a result of new information, future events or otherwise, other than as required by law.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/9056bd4b-e68d-4dd1-a787-1f3b346d2cde
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US President Donald Trump said Tuesday (July 8) that he plans to impose a 50 percent tariff on all copper imports, a dramatic escalation of his administration’s use of targeted trade restrictions on national security grounds.
“I believe the tariff on copper, we’re going to make 50 percent,” Trump said during a White House cabinet meeting.
Though he did not provide a timeline, Commerce Secretary Howard Lutnick said in a subsequent CNBC interview that the tariff could take effect by late July or as early as August 1, with details to be posted on Trump’s Truth Social account.
The announcement triggered immediate market reaction. According to Reuters, copper futures for September delivery surged 13 percent on the day, closing at US$5.6855 per pound—its biggest single-day jump since 1989.
Traders cited fears of a supply crunch and price volatility as buyers scrambled to secure US-bound shipments ahead of the tariff implementation.
The decision marks a culmination of a months-long process that began in February, when Trump signed an executive order instructing the Department of Commerce to investigate whether copper imports posed a national security threat under Section 232 of the Trade Expansion Act of 1962.
The rarely used statute gives the president broad authority to impose tariffs or quotas if imports are deemed harmful to national defense or essential industries.
The copper tariff follows a similar pattern established during Trump’s first term, when the White House used Section 232 to levy tariffs on steel and aluminum.
Since returning to office, Trump has expanded his use of the provision to include automobiles, pharmaceuticals and critical minerals like rare earths.
The brunt of the copper tariff is expected to fall on key US trade partners — most notably Chile, Canada and Mexico, which collectively accounted for the majority of America’s US$17 billion in copper imports in 2024, according to US Census Bureau data.
Chile alone shipped US$6 billion worth of copper to the US last year.
Officials from Chile, Canada and Peru, have pushed back against the measure, arguing their exports pose no threat to US national security and citing long-standing free trade agreements.
However, none have been granted exemptions as of Wednesday (July 9), and negotiations remain in limbo.
The looming copper tariff comes on the heels of broader trade actions taken by the Trump administration. On Monday (July 7), the White House imposed stiff tariffs on imports from 14 countries, including Japan, South Korea, Malaysia, South Africa and Kazakhstan.
These levies, effective August 1, targeted a wide range of sectors, from steel and aluminum to automotive parts and textiles.
Despite its relatively small trade deficit in copper — the US exported US$11.3 billion and imported US$9.6 billion worth of the metal in 2024 — the White House argues that the country remains dangerously reliant on foreign refining and processing capacity.
The legal foundation for the copper tariff lies in Section 232, which allows the president to act unilaterally on trade when national security is at stake. Experts say the provision gives Trump more durable legal ground than his recent attempts to use emergency powers to implement broad, country-specific tariffs — some of which are being challenged in federal court.
“Section 232 tariffs are central to President Trump’s tariff strategy,” said Mike Lowell, a trade attorney with ReedSmith, in an interview with CNBC. “They aren’t the target of the pending litigation, and they’re more likely to survive a legal challenge and continue into the next presidential administration.”
The administration’s increasing reliance on Section 232 tariffs reflects a shift toward industrial policy motivated by supply chain security, particularly for materials with dual-use applications in civilian and defense sectors.
Copper is a case in point. Used extensively in electrical wiring, motors, semiconductors and military-grade communications equipment, the red metal has been classified as critical to US infrastructure and defense capabilities.
Analysts point out that demand for the red metal is set to surge in the coming years due to the ongoing energy transition and growing adoption of electric vehicles.
In April, Trump issued a separate executive order launching a Section 232 investigation into US reliance on imported critical minerals and processed rare earths, calling them “essential for national security and economic resilience.” The order cited specific applications in jet engines, missile guidance, radar systems and advanced electronics.
As of Wednesday, no formal timeline had been posted on Trump’s Truth Social account, and details around carve-outs or exemptions remained unclear.
For now, however, Trump appears undeterred. The head of state has already threatened that pharmaceuticals may be next in line for potential action.
Securities Disclosure: I, Giann Liguid, hold no direct investment interest in any company mentioned in this article.
President Donald Trump on Wednesday announced he is tapping Transportation Secretary Sean Duffy to serve as interim administrator of NASA, a move the president said reflects the growing importance of space in national priorities.
‘I am pleased to announce that I am directing our GREAT Secretary of Transportation, Sean Duffy, to be Interim Administrator of NASA,’ Trump posted to Truth Social.
‘He will be a fantastic leader of the ever more important Space Agency, even if only for a short period of time.’
The president praised Duffy’s performance at the Department of Transportation, calling his tenure ‘TREMENDOUS,’ and sharing his work on air traffic control modernization and infrastructure revival. ‘Rebuilding our roads and bridges, making them efficient, and beautiful, again,’ Trump wrote.
Duffy, a former congressman from Wisconsin and longtime Trump ally, accepted the role enthusiastically. ‘ Honored to accept this mission. Time to take over space. Let’s launch.’ he wrote on X.
Duffy replaces Janet Petro, who has served as acting NASA administrator since January. Trump withdrew Jared Isaacman’s nomination for the role in May.
Isaacman, a billionaire private astronaut and longtime associate of Elon Musk, was nominated by Trump in December 2024 but faced mounting scrutiny over ties to Musk and SpaceX, which some officials viewed as a conflict of interest.
According to The Associated Press, Trump said the decision to pull Isaacman’s name came after a ‘thorough review of prior associations’ and growing concern over ‘corporate entanglements.’
NASA has increasingly factored into the Trump administration’s national defense, innovation, and economic agenda. Trump has long emphasized the strategic importance of space, launching the Space Force during his first term.
President Donald Trump told donors in 2024 he had cautioned Russian President Vladimir Putin that bombs would drop on Moscow if the Russian leader invaded Ukraine, a new book claims.
The book, ‘2024: How Trump Retook the White House and the Democrats Lost America,’ was published on Tuesday and chronicles how Trump secured his victory in the November 2024 election, and how former President Joe Biden’s team dismissed concerns about his age in the campaign cycle.
According to the book, Trump told donors that he’d issued a harsh warning to Putin about any potential invasion. Additionally, he said he’d issued a similar warning to Chinese President Xi Jinping, should the Chinese leader invade Taiwan, the book said.
‘I was with Putin and I told him, ‘Vladimir, if you do it, we’re going to bomb the s— out of Moscow,’’ Trump revealed, according to an audio recording, also shared with CNN. ‘‘If you go into Taiwan, I’m going to bomb the s— out of Beijing.’ He thought I was crazy… He didn’t believe me either, except 10 percent. And 10 percent is all you need.’
In response, the White House said that Russia only invaded Ukraine in February 2022 — after Trump’s first term in office.
‘As President Trump has said time and again, Russia never dared invade Ukraine when he was in office. It happened only when Biden was in office,’ White House spokesperson Anna Kelly said in a Wednesday statement. ‘Thanks to this President’s leadership, America is once again the leader of the free world, and peace through strength is restored. President Trump won on an America First agenda, and he is working hard to implement the mandate the American people gave him.’
The White House did not immediately respond to a request for comment from Fox News Digital confirming the authenticity of the audio.
The book ‘2024’ is one of several that have been released in 2025 detailing how Trump secured victory in the 2024 election and how Biden’s mental acuity declined. It is authored by Josh Dawsey of the Wall Street Journal, Tyler Pager of the New York Times and Isaac Arnsdorf of the Washington Post.
The authors did not immediately respond to a request for comment from Fox News Digital.
Trump has recently voiced frustration with Putin as he’s sought to bring an end to the war between Russia and Ukraine. Tuesday, Trump said during a Cabinet meeting he was fed up with Putin and said he was eyeing potentially imposing new sanctions on Russia.
‘We get a lot of bulls— thrown at us by Putin, if you want to know the truth. He’s very nice all the time, but it turns out to be meaningless,’ Trump said Tuesday.
Fox News’ Sarah Tobianski contributed to this report.
Let’s talk about language. Because in politics, language isn’t just what you say — it’s what people hear. And if there’s one thing I’ve learned from decades of helping brands and campaigns get their words right, it’s this: the wrong message can kill even the best idea. Tesla CEO Elon Musk’s America Party is a case study in how not to build trust through language.
I’ve seen this movie before. I started my career on Ross Perot’s campaign, where we learned firsthand how the right words can electrify a movement — and how quickly the wrong ones can turn hope into skepticism. Perot’s success was based on his ability to connect with voters using language that was clear, relatable and believable. He spent a lot of time talking about a broken system, but he did so in a way that made people believe change was possible.
Musk, on the other hand, is using the language of disruption without understanding the language of trust. And that’s why his America Party is likely to be just another blip in the long history of failed third-party efforts.
Let’s break down Musk’s messaging. He says it’s ‘time for a new political party that actually cares about the people.’ He talks about ‘reducing government spending,’ dismantling regulatory bloat, and embracing AI-driven modernization. These are buzzwords, not beliefs. They’re designed to provoke, not persuade.
Here’s the problem: Americans are already drowning in distrust. They don’t believe politicians. They don’t believe in institutions. And they certainly don’t believe that this billionaire with a Twitter habit is suddenly going to care about the people. Musk’s words are meant to sound populist, but they just sound AI-generated.
Slogans can help build trust but trust cannot be built on slogans alone. It’s built on language that resonates, connects to people’s real concerns and is grounded in actions that create credibility. Perot was also a billionaire, but he understood how to speak the language of the average person and make it feel real.
Musk, by contrast, is speaking at people, not to them.
Musk’s messaging is heavy on tech jargon and light on empathy. AI-driven modernization might excite Silicon Valley, but it’s a scary prospect for many voters increasingly worried about their job, their healthcare or their kids’ future.
Start-up language is sexy … if you’re a venture capitalist. But Musk doesn’t understand that most Americans don’t speak the language of technology.
Perot was also a tech entrepreneur, but he left talk of mainframes out of his campaign. His version of reducing regulatory bloat was much simpler: ‘if you see a snake, just kill it — don’t appoint a committee on snakes.’
We once had a client who wanted to test a campaign designed to show how much they cared about their customers. The slogan: ‘We care.’ As we expected, it bombed in testing. The company’s actions did not support the message. The same is true for Musk. Musk says he wants a party that ‘actually cares about the people.’ But the language he uses doesn’t show care — it shows calculation. It’s the language of someone who wants to be seen as a disruptor, not someone who wants to build trust.
Words like ‘disruption,’ ‘modernization,’ and ‘efficiency’ are the language of business (and often of layoffs), not the language of belonging. They don’t answer the fundamental question every voter is asking: ‘Do you understand me? Do you care about what I care about?’ If you can’t answer that in your messaging, you’ve already lost.
It’s unclear if Musk is really serious about building something new or just tearing down something Trump. But if he wants to build a movement, he needs to do more than talk about what’s wrong. That’s the easy part.
Perot also said the system was broken. But he made the problem understandable and he made a solution seem achievable. He made the deficit real. He made government waste personal. He made it feel like we could all roll up our sleeves and fix it. Ultimately, he had his own issues, but at the peak of his campaign, 39% of the population said they planned to vote for him.
So much has changed since 1992, but building a third party in America remains one of the hardest jobs in politics. The only way to even start to make it work is to find language that creates hope, engenders optimism and illuminates a path to overcoming challenges that a significant plurality of Americans care about.
Ironically, in the same poll that showed Perot leading the race, 65% of the public said they would be less likely to vote for a candidate who ‘made a fortune doing business with the federal government.’ So maybe less has changed than we think.
Senate Republicans are gearing up to claw back billions of dollars in foreign aid and public broadcasting funding, but dissent is brewing among some who could eat into President Donald Trump’s cut request.
A cohort of Senate Republicans are publicly and privately growing squeamish over the White House’s $9.4 billion rescissions package, which would slash $8.3 billion from the U.S. Agency for International Development (USAID) and over $1 billion from the Corporation for Public Broadcasting (CPB), the government-backed funding arm for NPR and PBS.
The cuts stem from Trump’s Department of Government Efficiency (DOGE), which was lauded by most Republicans for its mission to root out waste, fraud and abuse in the federal government.
Still, concerns and calls for changes are being made, in particular to proposed slashes to the President’s Emergency Plan for AIDS Relief (PEPFAR) and the public broadcasting fund.
Publicly, Sens. Susan Collins, R-Maine, Mike Rounds, R-S.D., and Lisa Murkowski, R-Alaska, have all aired their concerns about the House-passed bill and are eyeing changes that could see the cuts reduced.
‘I don’t like it as it is currently drafted,’ Murkowski said. ‘I’m a strong supporter of the Corporation for Public Broadcasting, and our health programs are important.’
Collins has raised issues with slashes to PEPFAR, an issue brought forth during a hearing with White House officials last month, while Rounds is worried about funding being slashed to rural radio stations, particularly for Native American populations in his state and others ‘and their ability to get good information during times of stress.’
Senate Republican leadership already has plans for an amendment process on the bill, which will likely culminate in another marathon vote-a-rama amendment session — roughly two weeks after the grueling amendment process for Trump’s ‘big, beautiful bill.’
Senate Majority Leader John Thune, R-S.D., said that he intended to put the package on the Senate floor next week, likely ahead of the Friday deadline for lawmakers to advance the clawbacks.
If the bill is amended, it would have to be sent back to the House before heading to Trump’s desk.
Sen. Markwayne Mullin, R-Okla., told Fox News Digital that he expected the vote-a-rama to begin Wednesday, and said the hope was that leadership would be able to address as many concerns among Republicans as possible before bringing the bill to the floor.
‘Whatever it takes, we’re having those conversations,’ he said. ‘The point is, once we get to the vote-a-rama, we want to have as much issues resolved so we know where we’re at on the floor without any surprises. And I think we can do that, maybe not, but I think we can. I think we got a good picture of where we’re at right now.’
Other lawmakers see the package in its current form as a no-brainer to pass.
Sen. John Kennedy, R-La., said that if amendments were offered to keep spending that he agreed with, he could find himself supporting tweaks to the package. But he challenged his colleagues to reject a spending cut package that ultimately amounted to less than half a percent of the nation’s entire budget.
‘This is gut check time for our Republican colleagues,’ he said. ‘They either believe in reducing spending or they don’t. They either believe in spending porn or they don’t, and I’ve listened to my colleagues, especially in the last 100 plus days, talk about how great DOGE was. Well, now is the chance to show it.’
President Donald Trump and former President Barack Obama chatted about golf during a viral moment of bipartisanship during former President Jimmy Carter’s funeral in January, just days before Trump’s return to the Oval Office, a new book detailing the unprecedented 2024 election cycle reported.
Trump and Obama were seen smiling and quietly chatting with one another in the pews of the Washington National Cathedral on Jan. 9, 2025, in a moment that spread like wildfire on social media as Americans sounded off with speculation over what the pair of presidents who had long traded political barbs were talking about.
‘2024: How Trump Retook the White House and the Democrats Lost America,’ which was released Tuesday, said that Trump arrived in Washington for Carter’s funeral as a ‘conqueror’ following the November 2024 election and sat next to Obama for the funeral service.
‘He’d attended Jimmy Carter’s funeral, walking into Washington not as a scourge but as a conqueror,’ the book reported of Trump. ‘He could ignore the speech on character by the outgoing president, and the cold shoulder from the vice president he’d defeated.’
‘Instead he sat next to Barack Obama and invited him to play golf, enticing him with descriptions of Trump’s courses around the world,’ the book continued of the pair’s conversation. ‘He was no longer an anomaly. He was being treated like an American president. He wanted to be remembered as a great one.’
Trump and Obama were seated near other high-profile former U.S. leaders, including former President George W. Bush, former Vice President Mike Pence, former President Bill Clinton, former first lady and Secretary of State Hillary Clinton, as well as then-President Joe Biden and then-Vice President Kamala Harris.
Social media commenters at the time remarked that footage and video clips of the pair were unexpected, and others joked that Obama may have voted for Trump despite years of the pair trading political barbs.
‘Trump and Obama sitting next to each other was not on the 2025 bingo card,’ one social media user posted to X in January.
‘Did Obama vote for Trump too?!’ Clay Travis, founder of sports and politics commentary platform OutKick, joked at the time.
‘We need lip readers to see what Trump said to make Obama laugh,’ another person posted to X in January.
Trump was asked about the viral moment ahead of his inauguration, remarking that he ‘didn’t realize how friendly it looked.’
‘I said, ‘Boy, they look like two people that like each other.’ And we probably do,’ Trump added at the time. ‘We have a little different philosophies, right? But we probably do. I don’t know. We just got along. But I got along with just about everybody.’
Fox News Digital’s Kristine Parks contributed to this report.
Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.
For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days. The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday and ends early Friday.
Amazon launched Prime Day in 2015 and expanded it to two days in 2019. The company said this year’s longer version would have deals dropping as often as every 5 minutes during certain periods.
Prime members ages 18-24, who pay $7.49 per month instead of the $14.99 that older customers not eligible for discounted rates pay for free shipping and other benefits, will receive 5% cash back on their purchases for a limited time.
Amazon executives declined to comment on the potential impact of tariffs on Prime Day deals. The event is taking place two and a half months after an online news report sparked speculation that Amazon planned to display added tariff costs next to product prices on its website.
White House Press Secretary Karoline Leavitt denounced the purported change as a “hostile and political act” before Amazon clarified the idea had been floated for its low-cost Haul storefront but never approved.
Amazon’s past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule competing sales in July. Best Buy, Target and Walmart are repeating the practice this year.
Like Amazon, Walmart is adding two more days to its promotional period, which starts Tuesday and runs through July 13. The nation’s largest retailer is making its summer deals available in stores as well as online for the first time.
Here’s what to expect:
Amazon expanded Prime Day this year because shoppers “wanted more time to shop and save,” Amazon Prime Vice President Jamil Ghani recently told The Associated Press.
Analysts are unsure the extra days will translate into more purchases given that renewed inflation worries and potential price increases from tariffs may make consumers less willing to spend. Amazon doesn’t disclose Prime Day sales figures but said last year that the event achieved record global sales.
Adobe Digital Insights predicts that the sales event will drive $23.8 billion in overall online spending from July 8 to July 11, 28.4% more than the similar period last year. In 2024 and 2023, online sales increased 11% and 6.1% during the comparable four days of July.
Vivek Pandya, lead analyst at Adobe Digital Insights, noted that Amazon’s move to stretch the sales event to four days is a big opportunity to “really amplify and accelerate the spending velocity.”
Caila Schwartz, director of consumer insights and strategy at software company Salesforce, noted that July sales in general have lost some momentum in recent years. Amazon is not a Salesforce Commerce Cloud customer, so the business software company doesn’t have access to the online giant’s e-commerce sales and so is not privy to Prime Day figures.
“What we saw last year was that (shoppers) bought and then they were done, ” Schwartz said. “We know that the consumer is still really cautious. So it’s likely we could see a similar pattern where they come out early, they’re ready to buy and then they take a step back.”
Amazon executives reported in May that the company and many of its third-party sellers tried to beat big import tax bills by stocking up on foreign goods before President Donald Trump’s tariffs took effect. And because of that move, a fair number of third-party sellers hadn’t changed their pricing at that time, Amazon said.
Adobe Digital Insights’ Pandya expects discounts to remain on par with last year and for other U.S. retail companies to mark 10% to 24% off the manufacturers’ suggested retail price between Tuesday and Friday.
Salesforce’s Schwartz said she’s noticed retailers becoming more precise with their discounts, such as offering promotion codes that apply to selected products instead of their entire websites.
Amazon Prime and other July sales have historically helped jump-start back-to-school spending and encouraged advance planners to buy other seasonal merchandise earlier. Analysts said they expected U.S. consumers to make purchases this week out of fear that tariffs will make items more expensive later.
Brett Rose, CEO of United National Consumer Supplies, a wholesale distributor of overstocked goods like toys and beauty products, thinks shoppers will go for items like beauty essentials.
“They’re going to buy more everyday items,” he said.
As in past years, Amazon offered early deals leading up to Prime Day. For the big event, Amazon said it would have special discounts on Alexa-enabled products like Echo, Fire TV and Fire tablets.
Walmart said its July sale would include a 32-inch Samsung smart monitor priced at $199 instead of $299.99; and $50 off a 50-Inch Vizio Smart TV with a standard retail price of $298.00. Target said it was maintaining its 2024 prices on key back-to-school items, including a $5 backpack and a selection of 20 school supplies totaling less than $20.
Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.
Rose, of United National Consumer Supplies, said he spoke with third-party sellers who said they would rather take a sales hit this week than use up a lot of their pre-tariffs inventory now and risk seeing their profit margins suffer later.
However, some independent businesses that market their products on Amazon are looking to Prime Day to make a dent in the inventory they built up earlier in the year to avoid tariffs.
Home fragrance company Outdoor Fellow, which makes about 30% of its sales through Amazon’s marketplace, gets most of its candle lids, labels, jars, reed diffusers and other items from China, founder Patrick Jones said. Fearing high costs from tariffs, Jones stocked up at the beginning of the year, roughly doubling his inventory.
For Prime Day, he plans to offer bigger discounts, such as 32% off the price of a candle normally priced at $34, Jones said.
“All the product that we have on Amazon right now is still from the inventory that we got before the tariffs went into effect,” he said. “So we’re still able to offer the discount that we’re planning on doing.”
Jones said he was waiting to find out if the order he placed in June will incur large customs duties when the goods arrive from China in a few weeks.